Hasselblad is a prestigious Swedish manufacturer renowned for its high-end medium format cameras, lenses, and imaging solutions. Founded in 1941, Hasselblad has a rich heritage and is synonymous with quality and innovation in the world of photography.

Their medium format cameras are widely acclaimed by professional photographers for their exceptional image quality, superb craftsmanship, and modular design. Hasselblad cameras are known for their iconic square format, which has become synonymous with the brand.

Over the years, Hasselblad has continued to push the boundaries of imaging technology, introducing groundbreaking features such as high-resolution digital backs, advanced autofocus systems, and integrated medium format mirrorless cameras.

Moreover, Hasselblad has collaborated with other industry leaders, such as NASA, to develop specialized cameras for space exploration missions. This partnership resulted in the iconic Hasselblad cameras used during the Apollo missions, capturing some of the most iconic images in human history.

Today, Hasselblad remains at the forefront of medium format photography, catering to professional photographers, fine art institutions, and enthusiasts who demand uncompromising image quality and craftsmanship.