AgfaPhoto primarily focuses on producing consumer-oriented imaging products such as digital cameras, digital photo frames, and accessories. The brand has historically been associated with film photography, having produced a wide range of color and black-and-white film products for both amateur and professional photographers.

In addition to film products, AgfaPhoto has also ventured into the digital imaging market, producing digital cameras and related accessories. These digital cameras typically cater to entry-level and mid-range consumers, offering features such as compact designs, user-friendly interfaces, and affordable pricing.

AgfaPhoto continues to operate as a brand name, albeit with a reduced presence in the market compared to its earlier years. While it may not be as prominent as some of its competitors, AgfaPhoto still holds nostalgic value for many photography enthusiasts who remember its film products and early digital cameras.